All posts in February 2019

Nespresso anyone?

 Nespresso is taking over

It seems like Nespresso is trying to take over the coffee world and they are making a big effort to do so. The marketing is fantastic, helped by being glamourised by gorgeous famous people like George Clooney. Their stores are elite looking and the customer is drawn in by the prospect of being a member of the ‘club’. It is indeed a fantastic business model and for this it is the industries market leading brand.
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